Episode 5: What IS Sales Enablement??

Danielle Oliver gives us the lowdown

Danielle Oliver has been in the sales enablement world for nearly as long as she’s been working professionally. A client services background has equipped her with the know-how to handle multiple things at once across various teams and keep them consistent. If you didn’t know already, that’s called SALES ENABLEMENT. If you’ve heard this buzzy string of marketing words floating around but don't know what to make of them, you’re not alone. Mikey and I dive into the WHAT, the WHY, and the HOW with all things sales enablement and why it’s (been) here to stay for a very long time.

What's she talking about?

Danielle not mincing any words:
"The Sales enablement team is the most knowledgeable and helpful team in the entire company."

On consistency:
"You have to have a very aligned message and you have to always have a consistent message. That message has to be coming out through your salesforce but also through your marketing team."

The importance of alignment across teams:
"Build relationships with sales teams to set you and your company up for success. Learn the sales methodology that your sales team is using and get aligned with that."

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Come Sell Away Podcast