The Legend of GhostRanch

The woman behind the name

On International Women’s Day, it seems apt to shed some light on legend behind our name, as it is inspired by the extraordinarily creative mind, Georgia O’Keeffe.

Aside from desert landscapes and mildly “suggestive” flowers (of which O’Keeffe resisted comparisons), I didn’t know much about her before coming to GhostRanch. Founder Mikey was the brains behind the production so when I got on board, I figured I’d do what any normal content marketer would—I set a "Google Alert" for her name.

Now, not only do I know about Georgia O’Keeffe inspired ceramic dish lines but I also know she would often paint out of a Model-A Ford car to escape the desert sun and lounge comfortably in her makeshift “studio.” Say it with me now: GOALS.

Throughout the 20s and 30s most artists were working in New York City, but O’Keeffe ventured to the wild west and spent many years at Ghost Ranch, New Mexico to depict flowers, bones, desert landscapes, and the night sky.

She was a revolutionary at a time in when women being published and shown in galleries was uncommon. In 1946, she was the first woman to earn a retrospective at the Museum of Modern Art and is now considered the “Mother of American Modernism.”

The more I learn about O’Keeffe, the more I see how “GhostRanch” is a name that can guide us towards doing the unexpected, taking the path less traveled and, much like her, designing and living fearlessly. (Heck, even sleeping under the stars!)

One of my favorite quotes from her: 

"I've been absolutely terrified every moment of my life and I've never let it keep me from doing a single thing I wanted to do."

GhostRanch strives to maintain O’Keeffe’s ingenuity through our own work and day-to-day lives.

It’s a name we’re proud to be linked to and a name we honor with our own.

So, here’s to Georgia O’Keeffe and women artists everywhere. May you never stop creating.  

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Inspiration